Publisher description
Hotel Marketing/Revenue Plan Software. A unique software tool for professional hotel sales & marketing managers to complete their annual Marketing/Revenue Plan in a structured and and easy follow manager. MAPS II gives users the means to confidently plan their sales & marketing strategies with the help of a self-computing software application that incorporated 'checks & balances' for all data input sheets. The software includes the following functions: Hotel Basic Information, Executive Summery & Key Results, Competitive Product Analysis, Price Mapping, Pricing Diagnostics, Pricing Analysis, Room Demand by Markets(Monthly Segmentation Breakdown), Room Demand Analysis, Market Share Analysis, Geographical Source Markets, Market Demand Indicators, Demand & Supply Analysis, Distribution Channels, SWOT Matrix, Account Management Data Input Sheets, Sales Platform Diagnostics, Market Action Program Worksheets, Food & Beverage Spread (Monthly Meal-Period Breakdown), Catering & Function Space Analysis (Monthly Segmentation Breakdown
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